capa.png

Visual identity |

Book : Da Planta ao Jardim

This is the second publication of "Da Planta ao Jardim" (From plant to garden).

It's a popular publication among amateur gardeners and enthusiasts.

The author, Assucena Tupiassú is a biologist specialized in ecology, art and sustainability. Besides she is a gardener teacher and conseulor in one of the most known gardens in São Paulo, the Ibirapuera park. For that second publication, my aim was to have an approach of the garden world, wich is full of experimentation, detail oriented practices and love. This area is experimentative, and much

of the knowledge is passed through conversations, linked to the sensitivity of those who learned from the experience of doing and teaching.

Like mothers and grandmothers who fed that old notebook with family recipes, sharing the knowledge gained over time and the experience

passed through generations.


The colors are earthy, striking and engaging, based on the richness of plants

of brazilian territory, and the minuntious planting of fruits and foliages, combined with an vintage look and feel. 

Visual identity

Editorial

Online

abertura.png
capa.png
telas_daplanta_2.png
summary_.png
telas_daplantaaojardim_1.png
capa_contra.png
page.png
dentro.png
sequecia_cap2.png
aplica_capalivro.png

About

E-book • 254 pages • Published by Amazon

 

Author: Assucena Tupiassú

Pictures: Assucena Tupiassú

 


Design project, visual identity and illustrations: Marina Nunes

Graphic design assistant: Mariana Firigatto

Typeface: Garibaldi, by Harbor Type

 


December 2018