To create a visual identity that is relevant and also easy to recognize among other classic and relevant certification brands, it was essencial making an extensive research of national and international cerfitication related companies, and I studied the mandatory standards and technical legal details.

 

The main goal was to embody the entire identity of the IPT's corporate universe with a close eye to details, legibility and proper application on product labels and surfaces.

Logotype versions:

IPT OCP logotype was designed aiming different application platforms,

both for printed certificates and for the certification labels attached

to the physical products. Legibility tests were implemented

in all versions of the logotype, in addition to other

regulatory certification body logotypes, respecting

the application rules of these organizations.

Certificate versions:

There are two types of certification: Mandatory and Voluntary.

To distinguish these categories, I used the main colors on IPT's logo, using the graphic characteristics already known to the

Institute's visual identity.

 

Compulsory certification is regulated by law or ordinance.

Mandatory products only can be marketed after certification.

In voluntary certification, the decision is made by the

manufacturer or importer, who seeks to add value to its product

using the IPT's brand, thus, representing a competitive industry advantage in relation to its competitors.

Product labels:

In mandatory and voluntary certifications, there were many important and relevant technical details that shows the relevance and quality

of the products. This required the application of some details, such

as watermarks, codes of certifiers and requesting company, linking security to the material. In this part, I used the main visual identity of IPT's logo, thus, closing a solid corporate communication.